New Ways to Find Real Estate Clients in 2022
New Ways to Find Real Estate Clients in 2022
You might have the most real estate expertise in your area. Maybe, you’re the most affordable. Or, perhaps the friendliest.
Still struggling to find real estate clients? Half the battle for realtors is finding clients before your competitors do. And, innovation goes a long way in that regard.
Are you looking to find real estate clients? You’re in the right place. Today, we’ll be covering five of the freshest ways to find clients in real estate.
- Start Engaging (Not Just Marketing) on Social Media
Many of you likely already have social media accounts dedicated to your real estate endeavors. That’s a good start.
You write your copy, select a picture, add your favorite hashtags, and click post. But, that’s not enough. This should not be your entire real estate strategy.
Popular sites like Instagram, Twitter, and Facebook value engagement. Your buyers are looking to interact with you. Interact with relevant posts, respond to comments, and genuinely engage in conversations.
Almost every real estate professional is on social media, so it’s important to stand out. With time, you’ll create a name for yourself and gain followers through your engagement practices.
- Offer to Throw a Housewarming Party
About to close a deal with a buyer? Know that new house envy is absolutely a thing. Use this fact to your advantage and throw a housewarming party to remember or offer to pay for their initial home cleaning.
Word-of-mouth is still the top strategy that provides nearly 40% of a realtor's total income.
For one, offering to throw a housewarming party will strengthen the relationship you have with your buyer. If someone ever asks them for a real estate recommendation, you can bet that you’ll be at the top of their list.
Second, it’s a great way to introduce yourself to your client’s friends and family. Throw a great party, showcase your personality, and have genuine conversations with guests. By the end of the night, your lead list may have doubled or even tripled.
Pro tip: Consider a gift card drawing or other giveaway while at the party. All the guests have to do is enter their contact information and you’ll be growing your lead database with ease.
- Create or Be Apart of a Nation-Wide Real Estate Team
With the pandemic wrapping up and remote jobs becoming a permanent aspect of our culture — people will be moving a lot in 2022.
To connect with fresh faces that move into your local area, work with other agents to create a network of referrals. It’s simple. You refer your buyers to your team members, provided that they refer their buyers to you.
While there are many available resources to start exchanging referrals, it’s best that referrals remain personal. This way, you have the confidence to vouch for an agent’s abilities and vice versa.
- Work With Influencers in Your Area
Influencer marketing is on the rise, and this trend will remain consistent in 2022. In fact, it’s a fantastic way to market yourself. According to a HubSpot survey, 80% of marketers believe influencer marketing is important. Additionally, 71% of marketers believe the quality of customers and traffic from influencer marketing is better than other sources.
Want to tap into thousands, if not millions, of potential clients? Work with an influencer dedicated to real estate.
Make sure they’re a good influencer. These are people who have invested a lot of time to bring value and expertise to their audience. They also know how their network of followers, their interests, and the best ways to mobilize them.
Your best chances of influencer marketing are to start locally. Look for influencers that can provide value and are genuinely interested in what you have to offer.
- Consider NextDoor
NextDoor is a social media app that stands out for real estate investors. Why? The geo-targeted app is all about helping neighbors communicate with each other, organizing local events, and sharing what’s happening around town.
This means you can advertise directly to people interested in and committed to their neighborhoods. All without having to mess with SEO or hyper-targeting.
NextDoor is especially promising for 2022 because it’s a brand new venue for lead generation and marketing. Cement yourself as a trusted agent and professional, and secure your spot at the local real estate top — especially while competition is low.
It’s All You
In the end, it’s your service that clients will look to and return to after you get them into their dream home. That’s how, year after year, our team at LendPro Mortgage gets our return clients. However you get them, work hard to keep them. That’s what they’ll appreciate the most!